about
me
WHAT DOES THIS GUY EVEN DO?
A Brazilian multidisciplinary creative with a background in cinema and video-editing for TV broadcast. Not quite an Art Director, nor a Copywriter. Somewhere between or beyond that, he is currently a Creative Director with Motion Graphics & Video Editing references combined, allowing him to transform great ideas into awesome and powerful videos. He believes there is always room for improvement and the work can always be enhanced, re-routed, reimagined.
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With over a decade of global adventures from Brazil to Dubai and now calling New York home, Lucas has been creating awesome videos on campaigns for big names like Coca-Cola, Nissan, KFC, Mondelez, GSK, and more. His global path collects a couple of remarkable projects that were celebrated and awarded in a variety of international festivals of creativity around the world.
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Beyond the office hustle, you can often find Lucas having a blast with friends, grooving to nice music and sipping good drinks. He is a music enthusiast and has a particular life goal which is to be able to play every music instrument in the world very bad. He already sucks in the guitar, piano, trumpet and harmonica. Despite his wife and dog lack of support and encouragement on this particular achievement, he loves them deeply in the same way.
EXPERIENCE
VML NYC
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TBWA\RAAD DUBAI
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REDE GLOBO
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OGILVY BRAZIL
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ESPORTE INTERATIVO
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EDUCATION
FEDERAL UNIVERSITY OF​​ RIO DE JANEIRO​
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BACHELOR'S DEGREE IN ADVERTISING
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MOVILUC VISUAL ARTS SCHOOL
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​MOTION GRAPHICS FOCUSED COURSE
LANGUAGES
ENGLISH - FLUENT
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​PORTUGUESE - NATIVE
SPANISH - BASIC
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​FRENCH - BASIC
AWARDS
ACCORDING TO D&AD GLOBAL RANKINGS 2024
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4th MOST AWARDED MOTION DESIGNER
ACCORDING TO THE ONE CLUB GLOBAL CREATIVE RANKING 2024
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CANNES LIONS
5x Gold | 16x Silver | 14x Bronze | 50x Shortlist | 3rd U.S. Young Lions 2022
Gold – Creative Commerce (Oreocalls)
Gold - Direct (Oreocodes)
Gold - Creative Commerce (Oreocodes)
Gold – Creative Commerce (Smart Fill)
Gold – Health & Wellness – (Tattoo Skin Cancer Check)
Silver – Brand Experience & Activation (Charmology)
Silver - Direct (Don’t Delete Menu)
Silver – Media (Don’t Delete Menu)
Silver - Radio (Soundscales)
Silver – Creative Commerce (Soundscales)
Silver - Direct (Oreocodes)
Silver - Industry Craft (Oreocodes)
Silver - Radio (I See Coke)
Silver - Mobile (Jersey Pay)
Silver – Social & Influencer (Feminine Arabic)
Silver – Sustainable Development Goals (Smart Fill)
Silver – Pharma (Anti-Rival Vaccine)
Silver – Brand Experience (Anti-Rival Vaccine)
Silver – Health & Wellness – (Tattoo Skin Cancer Check)
Bronze – Creative Commerce (Oreomenu)
Bronze – Brand Experience & Activation (Oreomenu)
Bronze - Media (Oreocalls)
Bronze - Mobile (Oreocodes)
Bronze - Creative Commerce (Jersey Pay)
Bronze – Creative Business Transformation (Smart Fill)
Bronze – Health & Wellness (Hackwashing)
Bronze – Media (The Mindchanger Workout)
Bronze – PR (The Mindchanger Workout)
Bronze – Health & Wellness – (Tattoo Skin Cancer Check)
Shortlist - Creative Commerce (Pizza Rescue)
Shortlist - Entertainment (I see Coke)
Shortlist - Creative Commerce (Beer Badge)
Shortlist - Creative Commerce (Oreomenu)
Shortlist - Direct (Oreomenu)
Shortlist - Creative Commerce (Charmology)
Shortlist - Creative Commerce (Oreocalls)
Shortlist - Creative Commerce (The Fan Heartbreak Icecream)
Shortlist – Entertainment Lions For Sport (The Fan Heartbreak Icecream)
Shortlist - Brand Experience (Oreocodes)
Shortlist - Brand Experience (Oreo Stuf Scan)
Shortlist - Brand Experience (Smart Fill)
Shortlist - Brand Experience (Omo Tag)
Shortlist - Brand Experience (Omo Tag)
Shortlist - Media (Omo Tag)
Shortlist – PR (Art Gap)
Shortlist - Print (Art Gap)
Shortlist – Outdoor (Hackwashing)
Shortlist – Direct (Charmology)
Shortlist – Direct (Hackwashing)
Shortlist – Direct (Oreocalls)
Shortlist – Media (Hackwashing)
Shortlist – PR (Hackwashing)
Shortlist – Brand Experience (Hackwashing)
Shortlist – Outdoor (The Mindchanger Workout)
Shortlist - Titanium (Tattoo Skin Cancer Check)
Shortlist - Brand Experience (Tattoo Skin Cancer Check)
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D&AD
2x Yellow | 9x Graphite | 7x Wood | Agency of the year 2024 (VML NYC)
Yellow - Digital (Oreocodes)
Yellow - Experiential (Oreocodes)
Graphite - Experiential (Oreocodes)
Graphite - Commerce (Oreocodes)
Graphite - Direct (Oreocodes)
Graphite - Integrated (Oreocodes)
Graphite - Media (Oreocodes)
Graphite - Media (Oreocodes)
Graphite - Media (Don’t Delete Menu)
Graphite - Media (Don’t Delete Menu)
Graphite - Digital (Don’t Delete Menu)
Wood - Commerce (Oreocodes)
Wood - Direct (Oreocodes)
Wood - Digital (Jersey Pay)
Wood - Experiential (Jersey Pay)
Wood - Direct (Oreo Stuf Scan)
Wood - Direct (Tattoo Skin Cancer Check)
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THE ONE SHOW
5x Gold | 7x Silver | 11x Bronze | 31x Merit
Gold - Direct Marketing (Oreocodes)
Gold - Experiential & Immersive (Don't Delete Menu)
Gold - Experiential & Immersive (Don't Delete Menu)
Gold - Integrated (I See Coke)
Gold - Interactive (Don't Delete Menu)
Silver - Creative Use of Technology (Oreocodes)
Silver - Creative Use of Technology (Don't Delete Menu)
Silver - Direct Marketing (Oreocodes)
Silver - Direct Marketing (Oreocodes)
Silver - Direct Marketing (Don't Delete Menu)
Silver - Experiential & Immersive (Oreocodes)
Silver - Interactive, Online & Mobile (Don't Delete Menu)
Bronze - Creative Use of Technology (Don't Delete Menu)
Bronze - Direct Marketing - Commerce (Don't Delete Menu)
Bronze - Direct Marketing (Oreocodes)
Bronze - Interactive & Mobile Craft (Oreocodes)
Bronze - Integrated / Omnichannel (Oreocodes)
Bronze - Interactive, Online & Mobile (I See Coke)
Bronze - Interactive, Online & Mobile (Don't Delete Menu)
Bronze - Radio & Audio-First (I See Coke)
Bronze - Experiential & Immersive (Jersey Pay)
Bronze - Print & Promotional (Jersey Pay)
Bronze - Design (Jersey Pay)
Merit - Branded Entertainment (I See Coke)
Merit - Branded Entertainment (I See Coke)
Merit - Creative Effectiveness (Oreocodes)
Merit - Creative Use of Technology (I See Coke)
Merit - Creative Use of Technology (Oreocodes)
Merit - Design (Oreocodes)
Merit - Direct Marketing (I See Coke)
Merit - Direct Marketing (Don't Delete Menu)
Merit - Direct Marketing (Oreocodes)
Merit - Direct Marketing (I See Coke)
Merit - Experiential & Immersive (Oreocodes)
Merit - Experiential & Immersive (Beer Badge)
Merit - Experiential & Immersive (Oreocodes)
Merit - Integrated (Oreocodes)
Merit - Integrated (Oreocodes)
Merit - Interactive, Online & Mobile (Beer Badge)
Merit - Interactive, Online & Mobile (Beer Badge)
Merit - Interactive, Online & Mobile (I See Coke)
Merit - Interactive, Online & Mobile (Oreocodes)
Merit - Public Relations (Oreocodes)
Merit - Radio & Audio-First (I See Coke)
Merit - Design (Jersey Pay)
Merit - Experiential & Immersive (Jersey Pay)
Merit - Interactive & Mobile Craft (Jersey Pay)
Merit - Interactive, Online & Mobile (Jersey Pay)
Merit - Interactive, Online & Mobile (Jersey Pay)
Merit - Use of Technology (Oreo Stuf Scan)
Merit - craft/Use of Technology (Oreo Stuf Scan)
Merit - Ecommerce (Oreo Stuf Scan)
ADC
2x Silver | 3x Bronze
Silver - Promotional (Don't Delete Menu)
Silver - Mobile (Oreocodes)
Bronze - Promotional (Oreocodes)
Bronze - Craft (Oreocodes)
Bronze - Direct (Oreocodes)
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CLIO AWARDS
1x Grand Prix | 7x Gold | 16x Silver | 14x Bronze
Grand Prix - Clio Sports Digital (Jersey Pay)
Gold - Commerce (Don't Delete Menu)
Gold - Clio Sports Digital (Jersey Pay)
Gold - Clio Sports Digital (Jersey Pay)
Gold - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Commerce (Jersey Pay)
Gold - Commerce (Jersey Pay)
Silver - Clio Sports Digital (Jersey Pay)
Silver - Clio Sports Product Innovation (Jersey Pay)
Silver - Commerce (Oreocodes)
Silver - Creative Effectiveness (Oreocodes)
Silver - Design (Oreocodes)
Silver - Design Craft (Oreocodes)
Silver - Digital/Craft (Oreocodes)
Silver - Digital/Mobile (Oreocodes)
Silver - Direct (Oreocodes)
Silver - Integrated (Oreocodes)
Silver - Audio (I See Coke)
Silver - Commerce (Don't Delete Menu)
Silver - Digital/Mobile (Beer Badge)
Silver - Fashion (Beer Badge)
Silver - Creative Business Transformation (Jersey Pay)
Bronze - Commerce (Don't Delete Menu)
Bronze - Innovation (Don't Delete Menu)
Bronze - Media (Don't Delete Menu)
Bronze - Experience (Oreocodes)
Bronze - Experience (Oreocodes)
Bronze - Innovation (Oreocodes)
Bronze - Innovation (Oreocodes)
Bronze - Branded Content (I See Coke)
Bronze - Creative Commerce (I See Coke)
Bronze - Digital/Mobile (I See Coke)
Bronze - Direct (Charmology)
Bronze - Social Media (Charmology)
Bronze - Experience & Activation (Jersey Pay)
Bronze - Out of Home (Oreo Stuf Scan)
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LONDO INTERNATIONAL AWARDS
4x Gold | 9x Silver | 8x Bronze
Gold - Design (Oreocodes)
Gold - Digital (Oreocodes)
Gold - Non-Traditional (Oreocodes)
Gold - Digital (Jersey Pay)
Silver - Non-Traditional (Oreocodes)
Silver - Non-Traditional (Oreocodes)
Silver - Ambient & Activation (Oreocodes)
Silver - Ambient & Activation (Oreocodes)
Silver - Integration (Oreocodes)
Silver - Evolution (Oreocodes)
Silver - Radio (I See Coke)
Bronze - Radio (I See Coke)
Bronze - Digital (Oreocodes)
Bronze - Digital (Oreocodes)
Bronze - Digital (Don’t Delete Menu)
Bronze - Digital (Don’t Delete Menu)
Bronze - Ambient & Activation (Jersey Pay)
Bronze - Ambient & Activation (Jersey Pay)
Bronze - Ambient & Activation (Oreo Stuf Scan)
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NEW YORK FESTIVAL
1x Grand Prix | 8x Gold | 11x Silver | 4x Bronze | Agency of the year 2023 (VML NYC)
Grand Prix - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Print (Oreocodes)
Gold - Direct (Oreocodes)
Gold - Digital (Oreocodes)
Gold - Commerce (Don’t Delete Menu)
Gold - Direct (Don’t Delete Menu)
Gold - Commerce (I See Coke)
Silver - Print (I See Coke)
Silver - Commerce (I See Coke)
Silver - Commerce (Don’t Delete Menu)
Siver - Collaboration and Partnership (I See Coke)
Siver - Sports (Beer Badge)
Siver - Collaboration and Partnership (Beer Badge)
Siver - Commerce (Beer Badge)
Siver - Hell’s Kitchen: Alcohol Best Use (Beer Badge)
Siver - Collaboration and Partnership (Oreocodes)
Siver - Activation and Engagement (Oreocodes)
Silver - Direct (Omo Tag)
Bronze - Commerce (Beer Badge)
Bronze - Digital (Beer Badge)
Bronze - Avant-Garde and Innovative (Oreocodes)
Bronze - Mobile (Don’t Delete Menu)
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ANDY'S
3x Gold
Gold - Idea (Oreocodes)
Gold - Craft (Oreocodes)
Gold - Idea (Don’t Delete Menu)
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EL OJO
4x Gold | 6x Silver | 9x Bronze
Gold - Creative Commerce (Beer Badge)
Gold - Best Idea Latim (Oreocodes)
Gold - Content (Jersey Pay)
Gold - Sport (Jersey Pay)
Silver - Direct (Don’t Delete Menu)
Silver - Media (Don’t Delete Menu)
Silver - Brand Experience (Don’t Delete Menu)
Silver - Digital & Social (Jersey Pay)
Silver - Brand & Experience (Jersey Pay)
Silver - Direct (Jersey Pay)
Bronze - Direct (Don’t Delete Menu)
Bronze - Media (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Digital & Social (Don’t Delete Menu)
Bronze - Creative Commerce (Beer Badge)
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USA Effie
3x Gold | 1x Silver | 2x Bronze
Gold - Commerce & Shopper (Oreocodes)
Gold - Brand Experience (Oreocodes)
Gold - Digital (Oreocodes)
Silver - Brand Experience (Dark Escape)
Bronze - Commerce & Shopper (Adventure Quarters)
Bronze - Commerce & Shopper (Charmology)
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DUBAI LYNX
4x Grand Prix | 1x Gold | 2x Silver | 9x Bronze | Agency of the year 2018 (TBWA\RAAD)
Grand Prix - Commerce (I See Coke)
Grand Prix - Radio (I See Coke)
Grand Prix - Digital (I See Coke)
Grand Prix - Brand Experience (Omo Tag)
Gold - Outdoor (Omo Tag)
Silver - Brand Experience (Omo Tag)
Silver - Outdoor (Omo Tag)
Bronze - Digital (I See Coke)
Bronze - Media (I See Coke)
Bronze - Direct (I See Coke)
Bronze - Brand Experience (I See Coke)
Bronze - Direct (Omo Tag)
Bronze - Healthcare (Clasico Dogs)
Bronze - Outdoor (Omo Tag)
Bronze - PR (Clasico Dogs)
Bronze - Print and Publishing (Big Families)
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THE DRUM
9x Awards
Chair Award (Jersey Pay)
Best Digital Transformation (Jersey Pay)
Technical Innovation (Jersey Pay)
UX/Usability (Jersey Pay)
Consumer Products or Services (Jersey Pay)
Most Effective Use of Branded Content (Pizza Pursuit)
Retail and E-commerce (Pizza Pursuit)
Retail and E-commerce (Adventure Quarters)
Consumer Products or Services (Adventure Quarters)
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EPICA AWARDS
1x Gold | 1x Bronze
Gold - Maintenance (Omo Tag)
Bronze - Experiential (Omo Tag)
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LOERIES
1x Gold | 4x Silver | 4x Bronze
Gold - Print Craft (Art Gap Book)
Silver - Design (Art Gap Book)
Silver - Live Communications (Art Gap Exhibition)
Silver - Outdoor (Omo Tag)
Silver - Film (Big Families)
Bronze - Integrated (Art Gap Exhibition)
Bronze - PR (Art Gap Exhibition)
Bronze - PR (Omo Tag)
Bronze - Innovation (Omo Tag)
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